Why should classifieds go vertical?

Why should classifieds go vertical?

Horizontal classified are offering tons of different goods. At first, it seems very tempting for the user. However, it makes difficult to choose between many irrelevant options. Verticals, in contrast, target very narrow categories and customer segments. Before, these classifieds lacked the volume of buyers and sellers to compete with horizontal sites, but nowadays they are better suited to meet the demand.

Vertical classifieds are better solution for expensive purchases,. Such as properties, cars and luxury goods. It allows avoiding frauds and fake items that often can be found in horizontal classifieds.

Vertical marketplaces work well in niche fields and therefore offer faster, more efficient matching algorithms. Here Homsters offers intuitive interface, which enables customers to find desired apartments in a few clicks without needing to input lots of information. AI-engine allows us to show only valuable information. Less effort for the user is a key to success.

Classifieds that transform to vertical structure will become more efficient. This solution brings increased revenue for companies and better shopping experiences for consumers. Vertical marketplaces will drive the future of online shopping.