Homsters Launched a Market Analytics Module for B2B Segment

Homsters Launched a Market Analytics Module for B2B Segment

In competitive development markets, it is very important to track customer demand, supply, and competitor activity. Real estate developers are constantly seeking for data-driven investment and marketing decisions.

How to measure buyers’ demand and preferences? How to estimate new projects market capacity? What price is competitive? Most developers try to gather market data about competitors’ prices, track new projects nearby, but while this is done manually, such analysis will never cover the whole market and won’t show the real trends.

Being the leading platform for new developments across four countries, Homsters marketplace has sufficient data to provide such analysis by implementing a data-driven approach.

A recently launched market analytics module is available 24/7 for clients on subscription packages. Based on data coming from Homsters platform front-end, the section shows market demand in numerous dimensions like location, project class, developer, etc. Average and median price dynamics are becoming a highly popular tool among marketing managers for pricing purposes.

Homsters CEO Andrew Olejnik perceives this product as a must-have tool for real estate developers, banks, and industry journalists. Moreover, the PropTech company is already using this data to consult real estate developers in Kazakhstan on adequate property pricing. In the future, Homsters plans to enrich the module with predictive AI-driven pricing algorithms.

Contact homsters.com to order access to the market analytics module.